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Everything starts in 1970 when Sergio Tegon, drawing from the experience he gained working in some of the leading Groups of Italian fashion, decides that the time has come to undertake his own challenge. The entrepreneur also knows well that starting his own business means taking risks, but his passion for fashion, combined with the knowledge of the tailoring techniques and the market, throw him into an adventure set to consolidate in a commercially successful company. The fifty years of story of the Group cover the stages of an all-Italian story, with a constantly evolving fashion, set to put ‘Made in Italy’ on top of the world. The company of Venice, which by culture and mindset has always been open to change, has always managed to intuitively predict tastes and trends, proposing collections which have obtained growing public acclaim. The Seventy’s brand appeals to a careful customer who rewards the high quality of tailoring tradition, ready to surprise you with unexpected innovative details. Its all-Italian style has revealed great potential abroad, as well, where the company is expanding to cover new markets. The baton passes now to the three children, who have inherited the same passion and talent of their father: Pierpaolo is the CEO of the Company, Francesca is the Creative Director of Styling and Communication and Giovanna is Responsible for Business Relations. It’s a new generation that speaks and especially listens to the contemporary languages and up and coming lifestyles. With this in mind, 19.70 has been established, an easy-chic brand targeting a female, nomadic and young public, wishing to explore the new languages of non-conventional style. The secret ingredient of the growth of the Group, in this successful recipe, is always just one: quality. A total quality is pursued along every step of the production and commercial chain and every detail is cared for. The next fifty years will be another big challenge, but the Ca’ da Mosto Group is ready to ride it with a clear view and growth objectives that will allow the Company to expand in the key markets of the world.

PHYLOSOPHY
Venice, born on water, could only develop a liquid culture. The trends of art, architecture, cinema, design, technology and fashion have always developed here. An it’s exactly here in this open and endless frame that Seventy Venezia was born, a brand which, for fifty years, has been fed by the culture and beauty of a city which escapes any definition. A city loved by beauty lovers. A city which sees in beauty the warp and weft of the world. Seventy’s style is made up of a unique and original mixture of ingredients which are personal, refined, subtle as well as dynamic, innovative and rule-breaking. Our brand has Venice in its logo, our tribute to an ideal of timeless elegance, a reflection on water lighting up the invisible and precious details of our creations. Seventy Venezia is constantly evolving, ready to predict the dynamic style of globe trotters, visiting Venice, Italy or the world, because it’s the movement which generates energy, ideas, inspiration and the true idea of fashion.

1970

Seventy presents its first collection.

In this year the Beatles publish their hit “Let it be”, the Concorde launches the supersonic space age and the Apollo 13, after cancelling its travel to the moon, brings back the three astronauts safe and sound. The Messner brothers, Reinhold and Günther, conquer the untouched peak of the Nanga Parbat. Our Country, ten years after the movie by Pietro Germi starring the unforgettable Marcello Mastroianni, obtains the Italian-style divorce.

1980

Seventy presents its first collection.

1980

Establishment of Ca’ da Mosto, Holding company of the Tegon family, of which the Pepper, Moncler, Henry Cotton, Cerruti 1881 and other brands will become part.

Umberto Eco publishes The Name of the Rose, a worldwide success with 50 million copies sold, translated in 40 languages. In an attempt to produce a super-strong adhesive, Spencer Silver of the 3M company mistakenly invents the post-it. Pac Man is born, quickly eating all other videogames.

John Lennon is killed by five gunshots. The rock band Led Zeppelin breaks up.

1990

Establishment of Ca’ da Mosto, Holding company of the Tegon family, of which the Pepper, Moncler, Henry Cotton, Cerruti 1881 and other brands will become part.

John Lennon is killed by five gunshots. The rock band Led Zeppelin breaks up.

1990

Seventy becomes the key brand on which the Group focuses, successfully starting its expansion towards international markets. Italian fashion conquers the world.

Giuseppe Tornatore is awarded the Academy Award for Best Foreign Language Film with a movie on Cinema… Paradiso. The Iraqi invasion of Kuwait triggers the Gulf War while Germany is reunited after the fall of the Berlin Wall. The jail wall also falls for Nelson Mandela, released after 27 years of imprisonment. Four years later, he will become the President of South Africa.

2000

Seventy becomes the key brand on which the Group focuses, successfully starting its expansion towards international markets. Italian fashion conquers the world.

2000

The 19.70 collection makes its debut. Dedicated to the young digital nomads, a generation who loves traveling, also when standing still.

At the turn of the 21^st century, the Millennium Bug is likely to crash all the computers around the world. But luckily, this does not happen. In the meantime, crew no. 1 settles in the International Space Station, the first man-made extra-terrestrial house. Charles Schulz, the unforgotten father of Snoopy and Charlie Brown, leaves the earth as well.

2010

The 19.70 collection makes its debut. Dedicated to the young digital nomads, a generation who loves traveling, also when standing still.

2010

The Retail D.O.S. project starts by opening flagship stores.

Venice baptizes Giorgia Boscolo as the first gondolier woman in history. Instagram, the social network which will change the way we show ourselves and see the world, is born. Avatar by John Cameron wins 11 Academy Awards and Liu Xiaobo, university professor and human rights activist, is awarded the Nobel Prize for Peace.

2020

The Retail D.O.S. project starts by opening flagship stores.

2020

The Group celebrates half a century of fashion. The Seventy 3.0 project is launched.

The leap year is marked by the onset of the pandemic. The Coronavirus infects the whole world. Italy shows its heroism in a period of great difficulty and the way it manages the emergency becomes an operating model at an international level. Nostradamus predicts a new King of England and another Moon landing. In the constellation of Lepus scientists discover Gliese 229, an exoplanet which will be named Super-Earth.

The Group celebrates half a century of fashion. The Seventy 3.0 project is launched.

Seventy is the main brand of the Venetian company. Designed by a creative team headed by Francesca Tegon, daughter of the founder Sergio, it is declined in two collections: the female and the male line. Chic for the day, glamorous for the evening Seventy Donna wants to dress a contemporary woman, who loves to wear refined garments, made with high quality fabrics, with sophisticated cuts. And, at the same time, it has a style that is well suited to the needs of everyday life: Seventy Donna looks are designed to be worn from morning to evening, without ever losing appeal. Accessories, a segment that for Seventy is still a complement to clothing, can help characterize la mise making it more chic for the day and more glamorous for the evening. Among the most iconic garments of the brand there are undoubtedly the outerwear: from coats embellished with fur details to down jackets, more practical but equally elegant. The Seventy Man collection ranges from tailored suits to knitwear and technical outerwear. Like the women's line, the men's collection communicates its values to an audience that is transversal in age and nationality. The attention to quality, the focus on the customer and his needs - from the anticipations of timeless pieces trends, passing through the guarantee of a fit that is as current and functional as possible at the same time - are two of the cardinal values of Seventy . The 19.70 brand boasts an easy chic attitude: the collection, with a lower price than the Seventy main collection, is perfect for interpreting women's everyday life with its challenges and needs, in a way that is never banal. The line follows clean, fresh shapes, easy to interpret for all ages.

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